The New York Times

When the New York Times Store decided to add an actual wooden toy car for their Holiday season selection, they called upon us to make a newspaper delivery truck toy, branded with their famous logo. Searching the archives with the NYT team, deciding what makes the soul of the humble delivery truck, and engineering a new wooden toy from scratch on a tight schedule was exhilarating.

The result of this thoroughly enjoyable design process with the NYT team is the birth of our first full scale delivery truck; a sturdy, solid wooden toy truck that rivals the best branded toy trucks out there.